Local Search Marketing involves optimizing your online presence so it is easily found by people searching for what you offer near them. It is an integral component of digital marketing strategies for any business.
As part of your digital presence strategy, this includes managing and optimizing your Google Business Profile as well as claiming and correcting listings on other websites (Yelp and social media) while adding reviews. Furthermore, local paid advertising may also be included.
Google My Business
Google My Business is a free tool designed to assist businesses with local search marketing. You can use it to claim, verify and optimize your listing on Google Maps and Search; additionally it features a mini dashboard for direct access to perform key actions like editing information or posting updates – among many other benefits.
Proximity is an essential factor for local search rankings, and GMB can help pinpoint your service area with pinpoint accuracy. Incorporating a local phone number in your profile indicates to search engines that you are indeed an existing local business.
Reviews can be an integral component of SEO and GMB allows you to solicit customer opinions. Once they appear on your Knowledge Panel, they allow for public response from both customers and yourself.
Google Maps
Google Maps is an indispensable asset for local search marketing strategies as consumers rely on it to identify products and services in their immediate surroundings, whether that means finding lunch in an unfamiliar neighborhood or getting help with a sudden flat tire repair job. Consumers rely heavily on it as a search tool – an indispensable component in their local search marketing strategies.
Keep your Google Maps listing current by including relevant keywords. Including categories can also help boost visibility.
Becoming part of Google Maps Pack can increase online traffic and sales significantly for any brand, as searchers who click on one of the top three Maps results often see organic search results as well. Furthermore, embedding the widget will further boost your Google Maps rank.
Google+
Local search marketing (LSK) involves optimizing a business for searches that take into account searchers’ locations to deliver more tailored results than organic search algorithms alone.
Local SEO also involves making sure the business listings on popular directories are accurate and consistent, which shows search engines that they can rely on this data and helps determine if a user queries is related to that business.
Stay away from agencies making unsubstantiated claims or promises – they’re likely scams and could do more damage than good. Instead, work with an agency that prioritizes you first – one with evidence to back this claim up.
Google Reviews
Google Reviews have become one of the key ranking factors for local businesses, providing customers with an avenue to share their experiences with a business and helping its owners improve their online reputation.
Google searches seek information about your business, including hours of operation, service offerings and contact details. Providing accurate and consistent details across directories will allow search engines to more accurately assess if they can trust it – leading to higher organic rankings as well as positioning in Local Pack searches.
Website Optimization
Local Search Marketing helps local businesses and service-area based companies outrank similar websites within their geographical region. Utilizing similar techniques as traditional SEO, but with additional considerations unique to local searches.
Maintaining consistent NAP (name, address, phone number) across directories is one of the cornerstones of local search marketing; failure to do so may result in decreased rankings for search queries.
Avoid companies claiming they can rank you #1 overnight; these could be scammers. Instead, work with an agency that puts both you and your business first; make sure they offer clear pricing plans and strategies as part of their service offering.
Photo Gallery
Local search marketing is an essential element of any company’s online presence, utilizing various strategies to help smaller enterprises compete against larger rivals in their locality.
Improving local SEO requires regularly uploading Google My Business photos as part of a local SEO strategy in order to increase listing engagement and boost rankings. Doing this will not only help customers locate your listing more easily but will also generate positive reviews from them.
One effective way to enhance user experience on your website is by including a photo gallery with directional arrows for visitors to easily move between images. Doing this also increases diversity online signals that boost SEO efforts.