With millions of articles on the internet, finding a way to promote your law firm online is easier than ever before. The newest trends in search engine optimization, like lawyer SEO, have made it easier than ever to reach potential clients and increase the chances that they will hire you when they need a lawyer. If you have tried other methods, you know that this is one of the most effective strategies available.
Why is it so popular? Because SEO Marketing is an effective way to bring more traffic to your website, increase your search engine rankings, and gain more business from the people you serve. You’re not alone. Many attorneys like you are also frustrated by their current online marketing company and are looking for terms such as Attorney SEO, near or on par with lawyer SEO.
You have probably noticed that many sites are optimized for keywords related to your area of expertise. Your job is to modify your own website in order to include these phrases as anchor text links. This will attract new clients who are specifically looking for an attorney who handles real estate, divorce, or corporate law. Your site has to be professional, clear, concise, and easy to navigate. Otherwise, it won’t get many visitors.
It’s OK to mention that you handle real estate if you want, but don’t be too specific. Your SEO service provider can help you write content and provide links that will make it easy for clients to find your site. Just be sure that it’s not blatantly self-promotional. For instance, if you do represent bankruptcy law, do not put up a link to your practice’s webpage. Keep all promotional links to content, such as the home page of your blog or link to the About Us page on your main site.
As far as general site content goes, you want to keep it conversational. The content of your profile, for example, should be short, informative, and up-to-date. The About Us page on your blog should give people a sense of what your practice does, and what you can do for them. Keep links to your individual practitioners’ websites as well, so potential clients can learn more about them.
Don’t forget about social media. People who want to hire a lawyer are far more likely to do so online than in person. In fact, there are millions of lawyers registered on Facebook. You can use Facebook to send a message to friends and connect with potential clients online. Attorney SEO can take advantage of this platform and is put your lawyer’s name into the mix.
When it comes to SEO for attorneys, keep in mind that you need to get out there as much as possible. Your site needs to be seen by as many people as possible. You can post regularly, interact with customers, and update content often. If your site has links on other sites, such as those related to your profession, your links will spread across the net and will help gain exposure.
If you want to build a strong reputation, take the time to invest in your company. Spending money is not a bad idea, but SEO for lawyers should not cost you much. Do some research before you buy, and consider paying for a professional site design to make your site more attractive and user-friendly. As long as you take care of your business, you will reap the benefits for years to come.
You should also make sure that you post frequently in online forums. Remember that you do not have to offer legal advice, but answering questions about your practice is always a good idea. Lawyers love to get free advice, especially if it is from regular clients. This is an excellent way to connect with potential clients. People will likely ask you questions if they feel comfortable connecting with someone who knows so much about the law.
Keep your profile updated. If you are not using social media sites to connect with your clients, you should start now. Many attorney Google profiles only list a city, state and country. As your client base expands, it is important that you add a web address and contact information. This can help you draw in new clients who live far away but would still like to take advantage of the services of an attorney. A simple update to your profile page can really increase your exposure to potential clients.
By using SEO for attorney search, you are making yourself and your law firm more accessible to potential clients. SEO can give you higher rankings in search engine results. You will be able to attract a wider range of customers. You will be one step ahead of your competitors.