Regardless of whether you own a brick and mortar store, or just want to improve your business’s online presence, local SEO marketing is an important tool for bringing in customers. Here are a few ways you can boost your local SEO marketing strategies.
Link building is a ranking factor
Using link building as part of your local SEO marketing strategy will help increase organic traffic to your website. Local link building involves targeting sites in your local area that are relevant to the products or services you sell.
Local links can come from local business directories, city guides, or city blogs. These links can help your website rank higher in local search results. However, you should make sure you are getting links from a variety of local sites. If you only have one link from a high ranking site, your website’s ranking may not improve.
Building quality inbound links is not always easy. The best way to increase the number of links to your site is to have great content. The more links to your site, the more Google and other search engines consider it a trustworthy source.
Google My Business (GMB) helps local users/consumers find your business
Creating a Google My Business (GMB) listing can boost your business’ search ranking. In addition, you can optimize your listing to reach more local customers.
GMB is a free tool from Google that helps local consumers find your business. It is an online business directory that displays all important business information in one place. It also shows reviews and ratings. It also gives directions to your business’ location.
To create a GMB listing, you must first verify your business. This is done by sending a postcard or sending an email. If you use the postcard, it should arrive within two weeks. If you use an email, you can receive a verification code from Google.
Google reviews
Having a few positive reviews on Google can help a local business improve its SEO and generate more revenue. Reviews can help fill content gaps on a business’s website and encourage consumers to make a purchase. They also increase brand trust and encourage other consumers to share their experiences.
The most important thing to remember when managing online reviews is to make it as easy as possible for customers to write a review. You can do this in several ways. Some of these methods are manual and some require the use of tools.
Creating a review page with a CTA is a good way to encourage customers to leave a review. This page can be found in the main navigation menu or on a dedicated page on the site. It can also include existing reviews and screenshots.
Incomplete listings mean fewer customers and fewer reviews
Having an accurate and up-to-date business listing is an essential part of local SEO marketing. Inconsistent listings are likely to scare off prospective customers.
A good local SEO strategy will include a comprehensive local listing management program that includes all the basics. Fortunately, there are plenty of resources to help make the task of keeping your listing up to date a cinch. This includes services such as Google My Business and Yelp. They can even help you find all the good listings in your area. The best part is, they’ll give you tips on how to make your listing even better!
Having a comprehensive Google Business Profile is the cornerstone of local SEO marketing. This includes having a complete NAP (Name, Address, Phone Number) listing, and keeping it current with pictures and categories.
Monitor volatility in the search results
Having a good understanding of how to monitor volatility in the search results is important in local SEO marketing. There are a variety of ways to do this. Some of these tools are free, others charge a nominal fee.
Google Analytics can give you an idea of how volatile your search results are. It also gives you a historical view of your traffic. You can also compare rankings across different countries and industries. It is possible to use this information to see when you need to make big changes in your local SEO campaign.
SEORankTracker is an SEO monitoring tool that tracks changes in Google’s algorithm. It can also help you improve your optimization techniques. It will also notify you when an algorithm update has a significant impact on your rankings.