There are several key factors to consider when implementing Local Search Engine Optimization for your business. Most searchers never look beyond the first page of results. In fact, most local searchers are in a “find and purchase” or “contact” mode. They don’t have time to browse the web for hours and days, they simply want to see results now. This means that if your business isn’t on the first page of local search results, you could be missing out on potential customers who are ready to make an immediate purchase or contact.