Local SEO can help your business attract more customers by targeting search terms people are likely to type into Google. This includes optimizing your website and managing its Google My Business profile.
Review platforms such as Yelp and Facebook can also play an essential role in local SEO, as Google gives preference to businesses with high ratings and multiple reviews.
Keyword Research
Keyword research is vitally important for local businesses. By selecting keywords that reflect what products and services your business provides, keyword research can drive targeted traffic directly to both their website and physical locations.
Local searchers also tend to have higher intent–people searching locally are likely looking for specific businesses near them rather than ordering products online from somewhere else.
To identify local keywords that are most applicable for you, Google Keyword Planner and Ubersuggest can be helpful tools. Furthermore, look at how search rankings have performed against competitors as an inspiration source for local keyword ideas.
On-Page Optimization
Traditional SEO tactics, like directory optimization and Google Business Profiles, continue to play an integral part in local search optimization; however, content has taken on an even greater significance as an essential factor of successful local SEO strategy.
Content created with local SEO in mind typically features keywords and phrases your target customers are searching for in your area, while also making sure your website contains all of the pertinent local information for searches, such as NAP consistency.
Semrush can help your organization improve its NAP consistency by uncovering geo-specific terms users are searching for when looking for your services; then use this data to implement this word into both websites and social media posts.
Link Building
Backlinks play an extremely influential role in search engine rankings, so it is vital for local businesses to have a comprehensive link building strategy in place. Not only can this increase search engine rank but it can also expand visibility and increase reach to consumers.
Just like traditional SEO, local SEO requires an impressive backlink profile in order to rank well for both organic searches and snack pack results. There are various techniques you can employ when building local links.
Blogging on local topics is one way of building brand authority and attracting more links, while listing your business on local directories with accurate listings, while monitoring for any inaccuracies can increase local search ranking. Finally, don’t forget reaching out to local business partners and offer to feature their content on your blog in return for a link back – all these efforts can make your local search rankings stronger!
Social Media Marketing
Create and managing social media accounts is an integral component of local SEO, offering businesses the chance to foster positive online reviews and establish strong reputations while drawing traffic organically to improve SEO rankings.
Monitoring the competition can also help you understand why they’re outranking you and how to increase local search visibility.
Consistency of NAP information across the web is another critical aspect of local SEO, since Google uses NAP consistency as a ranking factor for local searches. Furthermore, monitoring volatility of rankings allows you to quickly detect any possible issues and correct them quickly.
Online Reviews Management
Online reviews can be one of the most powerful marketing tools a local business has available to it. With 49% of consumers reporting that they always or often read online reviews and 72% trusting them as much as personal recommendations from friends and family, it comes as no surprise that Google has begun including review signals in their local search and snack pack algorithm.
Reviews provide businesses with valuable data about customer experiences, satisfaction levels and product quality – which they can use to improve overall operations and marketing initiatives. By engaging in regular review management activities such as encouraging new customers to leave reviews or responding to negative comments quickly and professionally, companies can build up a higher reputation while simultaneously increasing rankings performance.