Ranking on page one of Google search results is essential for generating leads for your attorney website. But ranking on page one requires time and dedication.
A reliable lawyer SEO company will use tactics that comply with Google’s best practices to increase your law firm’s online visibility. Doing so can significantly boost the number of people who view your website and contact you to book a consultation.
SEO Audit
SEO is an effective marketing tool that can increase your law firm’s website traffic and bring in new clients. However, it’s not always easy to determine which strategies work best for attracting search engine attention.
Conducting an attorney SEO audit to assess your current website can help you identify potential areas for improvement and focus on optimizing it for keywords that will produce results for your practice.
Technical SEO is the aspect of search engine optimization that deals with the code and content on your website. Doing this allows search engines to efficiently crawl and index your webpage correctly.
Technical audits can range from your website’s speed to Schema markup, which tells search engines what information should appear on specific SERPs for specific keywords. This markup makes your site more informative and user-friendly for search engines, potentially improving its rankings in the process.
Keyword Research
Keyword research is a critical element of any successful SEO campaign. It allows you to determine what searches your target audience uses when looking for legal services and create content that will draw in relevant leads to your site.
One of the benefits of keyword research is that it’s an ongoing process. To stay successful, make sure your list remains fresh and up-to-date with any changes in your industry.
When conducting keyword research, ensure you strike a balance between search volume and user intent. This means not only targeting popular keywords but also those which align with each stage of your customer journey.
On-Page Optimization
On-page SEO is the process of optimizing content on a law firm website so search engines can better comprehend what the site is about. This includes making sure the title and heading tags contain pertinent keywords.
A successful on-page lawyer SEO strategy includes creating quality content that resonates with your target audience. Doing so will boost the ranking of your page in Google searches and give your website a stronger online presence.
Another way to boost your on-page lawyer SEO is by obtaining backlinks from other websites. Links from reliable sites relevant to your legal specialty and the state or city where you practice will increase your site’s authority and credibility with Google, potentially leading to higher rankings.
Link Building
Link building is an essential element of any successful SEO campaign. Not only will the right links help boost your site’s ranking, but they’ll also increase website traffic and conversions.
Once you have a page on your site with valuable content for readers, you can start reaching out to other websites and asking their owners for links back to that page.
Backlinks are essential in informing Google that your website is an authority on a particular subject and should be taken into account when ranking search results.
The more authoritative links that point to your website, the higher it will appear in Google’s SERPs. Unfortunately, the value of those backlinks will diminish over time.
Content Marketing
Content marketing for law firms is an effective strategy that can boost your firm’s rankings on search engines, draw in visitors to your website, and convert them into customers. Furthermore, content marketing helps create trust and establish expertise among your target market so they know exactly who to turn to when they need help most.
For instance, creating an FAQ page for your practice area can answer common questions and attract relevant traffic. The answers might even appear as featured Google snippets (high in SERPs) to grab the attention of potential clients who have legal problems or questions they need answers to.
The initial step in any content marketing campaign is to understand your buyer persona and craft valuable, relevant, and shareable content that will resonate with them. Afterwards, promote and track this content for maximum efficiency.