Attorney SEO is the process of maximizing a law firm’s online presence and visibility. Searchers use search engines to find lawyers and other professionals, and they will never see your law firm at the bottom of a search engine results page (SERP). Statistics show that 98% of searchers click the links on the first page, so you need to ensure that you’re appearing at the top. With a law firm SEO plan, you’ll attract a more qualified audience, boost your rankings and generate more business.
If your law firm is not already using SEO, it’s important to learn more about this practice. The first step in SEO for attorneys is to understand the role of search engines and how they affect your website. Google controls the vast majority of the search market, and it’s the primary way that most people find a lawyer. As such, the SEO strategy you choose for your law firm should take into account the nuances of the legal industry.
Another essential aspect of attorney SEO is building a strong backlink profile. A strong backlink profile is one of the factors that Google considers when determining rankings, and it’s not easy to build one on your own. There are free tools available online to analyze the links pointing to your website. Links from low-quality websites will lower your website’s rankings in Google.
A professional law firm SEO plan will involve a range of strategies aimed at improving the website’s visibility in Google. A strong SEO strategy will help your website rise to the top of the search engine results page, attracting more traffic and new case leads. For this purpose, a law firm SEO plan should focus on keyword research, onsite optimization, content development, and analytics configuration.
Attorney SEO can help your website get higher SERP rankings if you link to non-competing legal websites. Not only does this improve the reader’s experience, but it also helps your SEO score. For example, Yavitch & Palmer’s website contains links to a variety of legal resources, which increases the site’s CTR. However, if you don’t want your website to be linked, you can use the rel=”nofollow” tag to make sure your site doesn’t get linked to by search engines.
Another way to improve your law firm’s SEO is to include a navigation bar on your website. This allows users to easily access critical items such as contact information. Many high-ranking law firm websites include these items in the main navigation menu. The practice areas of your law firm should also be prominently featured on your website. You can put these practice areas on your navigation menu or in a drop-down menu. This will send strong relevancy signals to the Google crawlers.
If your law firm website is new and has low traffic, it can take six months to get noticed online. During this time, your website may not generate many leads. In addition, your ROI will decrease significantly. A law firm SEO strategy should include a user-friendly design to reach more prospects. A mobile-friendly website will provide a seamless experience for your clients. Using a mobile-friendly design will also ensure that your law firm is visible in local searches.
The most effective attorney SEO strategy consists of incorporating the right keywords on your website, content, and everywhere else that your law firm is visible. The right SEO will help you get top rankings on search engines and improve your firm’s online presence. If you’re not sure how to go about doing this, you should hire a law firm marketing agency that specializes in attorney SEO.
A mobile-optimized website is more likely to convert than a desktop or laptop-based one. In addition, 31% of all website traffic is now from mobile devices. This means that a large percentage of your leads will be generated on mobile devices. So, it’s crucial that your navigation menu is easily navigable on mobile devices, and your buttons are the right size for people with large fingers. Lastly, make sure that important information is displayed above the fold. For example, Lawrence Law Group has a prominent click-to-call button on its website.