Introduction
Did you know that an astonishing 93% of online experiences begin with a search engine? As a business owner, you need to be where your customers are, and in 2024, they’re on search engines like Google. This is where Search Engine Optimization (SEO) comes into play. This guide will dive deep into the business case for SEO, core components of modern SEO, practical implementation steps, common pitfalls and solutions, and measuring SEO success. Let’s get started!
The Business Case for SEO
Simply put, SEO can significantly boost your online visibility and your bottom line. A well-executed SEO strategy can lead to impressive Return On Investment (ROI). Case in point, online retail giant Amazon attributes over $10 billion of their net sales in 2024 to their SEO efforts. Key takeaway: Invest in SEO to increase digital visibility, drive website traffic, and ultimately, improve revenue.