Local Search Engine Optimization involves employing various strategies to prepare a website or business profile for local search algorithms. These may include building citations, optimizing on-page content and claiming and updating business listings online.
Local SEO should generate traffic from customers ready to purchase who you can convert over time into long-term clients – which makes it a smart long-term investment for any local business.
Keyword Research
Local search engines such as Google look for specific criteria when ranking websites for local searches and snack pack results, including keywords, citations, reviews and social media signals. In order to rank highly with these engines it’s crucial that your keyword list includes everything they require – especially on-page keywords! To be competitive and rank highly for local searches or snack pack results it must include diverse and effective keyword choices.
