Search Engine Optimization (SEO) and Local Search Marketing are indispensable elements of a company’s online presence, so learn how to effectively implement both services for optimal results.
Online directories such as Yelp, Facebook and Google can be critical in helping local businesses thrive. Claim, correct and complete listings will allow search engines to identify your business with its location more accurately.
Keyword Research
Keyword research is an integral component of SEO strategies, and local search marketing is no different. Utilizing tools like Google Search Console, Ubersuggest and competitor analysis platforms (Ahrefs or Semrush) are great starting points to identify keywords people are searching for that relate to your products/services and location.