Local search engine optimization (LSEO) is an essential element of any business’ digital marketing plan. It helps boost a website’s visibility within its niche, leading to increased traffic, leads, and sales.
Google states that one of the primary factors in determining local SEO ranking factors is having an optimized Google Business Profile (formerly Google My Business). It also takes into account your business’ location, reviews and citations.
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If your business offers services or products in a nearby area, then optimizing your website for local search engine optimization (LSO) is essential. Doing this ensures potential customers can locate you when conducting a Google search in that location.