Basically, search engine optimization is the process of improving a website’s traffic from the search engines. It is done to increase direct, indirect, or paid traffic to a website. This includes generating Backlinks, On-page optimization, and Structured data.
Structured data
Using structured data is a great way to improve your search engine optimization. It improves the click-through rate and makes it easier for Google to understand your content. Moreover, it helps you qualify for rich snippets. It also helps your site earn more organic traffic.