To boost your business’s local search visibility, it’s essential to optimize your website for specific keywords. Google displays local search results based on the user’s IP address and geolocation. For example, if a user types “hotels London”, they will see hotels near their location. Google can display these results in several ways: Ads, Images, One Box, Maps, and more. By learning to use these local search terms, you can create an SEO strategy that will work for your business.