While SEO and local search marketing are related concepts, there are some differences. With SEO, businesses can optimize the content that they produce for a given area. With Local Search Marketing, businesses can make sure that their listings show up for local searches. To increase their ranking, businesses must create a Google My Business profile, which displays their business information to local searchers. The Google algorithm uses three factors to determine a business’s position: relevance, trustworthiness, and location.
