Among the various ways to increase your visibility in search engines is to optimize your website for legal practices. This is important because Google favors longer content, and it takes time to catch up with your competition. To achieve higher ranking, you need to develop more links, and build better ones. However, don’t give up on this tactic. Here are three simple tactics to improve your ranking in search engines: 1. Use Microdata. Microdata is a set of rules that tell search engines what your content should be.