What is Local SEO? Local search engine optimization, sometimes called local SEO, is like SEO as it relates to a particular location-a particular town, city or region. However, unlike typical SEO techniques, Local search engine optimization (or SEM) tends to favor smaller, more localized businesses that have sites near their establishment centers (such as malls, shopping centers and airport terminals) and those with sites close to those centers. Also unlike typical SEO methods, Local search engine optimization techniques tend to be favored by business owners who are not prepared to spend large amounts of money on Search Engine Optimization and who don’t have the resources or inclination to employ professionals to do the work for them.
