Local SEO is extremely important as your online presence can tremendously influence the visibility of your company in local search results. Having a strong presence in local search searches can help you obtain more leads and traffic from local consumers. Moreover, local SEO also helps to drive qualified traffic to your website, which is able to result in higher sales and revenue. Local SEO can effectively increase your company’s customer base as it directly connects with your target audience. This enables you to reach out to potential customers in your specific geographical location.