It’s very important to have a lawyer SEO firm working for you because their name and the reputation of your firm will get other lawyers to refer you to their clients and even call the office. This means more business for your firm, which means more money in your pocket. The more clients that you can get to your firm the more money you can make. The key is to get the word out about your services and your firm. You do this by optimizing your website and getting it ranked highly on the major search engines.